Cullman Parks, Recreation, & Sports Tourism is dedicated to improving quality of life through exceptional parks, facilities, events, and recreational opportunities for all.
Cullman Parks, Recreation, & Sports Tourism has been an innovative leader in providing quality recreation opportunities to the residents of Cullman and the surrounding areas for over 30 years. Established in 1979, the department offers 10 parks, a golf course, and 5 recreational facilities offering activities for all ages and interests including athletics, senior programs, community events, aquatics, fitness, arts, and more. The department has won numerous state and national awards for its large scale impact on the community, serving as a catalyst for the tourism industry in Cullman as well as providing nationally recognized facilities and programs for the area’s population. Cullman Parks, Recreation, & Sports Tourism is committed to serving the needs of the community through its mission statement of increasing community partnerships to better serve the citizens of Cullman and surrounding areas, striving for progressive development to stay on top of the newest trends, facilities, and programs, and focusing on health and wellness through all of its offerings to build a stronger, healthier lifestyle for everyone.
Cullman Parks, Recreation, & Sports Tourism’s Administration Office is located at the Cullman Civic Center. See our Contact & Info page for more information.
Strategic Directive 1
To strengthen organizational branding as a regional provider of the highest quality programs and services
Goal 1: To develop multi-faceted marketing strategies that match available resources to desired outreach targets
Goal 2: To ensure that publicity for events is consistent with the mission of the organization and is of a high enough standard to exceed industry expectations
Strategic Directive 2
To broaden participation and outreach through multi-dimensional programs and intentionality of services that promote wellness, self-esteem, and a sense of community
Goal 1: To develop programs and services that reflect innovation, effectiveness, and best practices.
Goal 2: To strategically allocate resources in a manner that reflects the impact and needs of high-impact activities at the same time the organization recognizes the value of participation across all strata of the population continuum
Strategic Directive 3
To develop and sustain adaptive organizational infrastructure that positions Cullman Parks, Recreation, & Sports Tourism for transformative change in response to community needs
Goal 1: To develop a dynamic facility masterplan that incorporates the present and future needs of the organization and the citizens it serves
Goal 2: To develop and maintain staffing levels that reflect efficiency, effectiveness, and customer focus
Strategic Directive 4
To develop multiple strategies of resource acquisition to support the present and future needs of the organization.
Goal 1: To maximize current revenue sources through proactive communication and effective management strategies
Goal 2: To aggressively pursue new revenue opportunities to support present and future programs and services
Strategic Directive 5
To hold as a foundational principle that the dynamics of change will be grounded in a culture of evidence marked by integrity and accountability
Goal 1: To develop and maintain organizational data utilizing core indicators of effectiveness and other established measures of performance
Goal 2: To utilize data through environmental scanning and other methodologies to promote a personal and organizational culture of integrity and inquiry
Strategic Directive 6
To recognize as a core belief that all citizens can receive positive benefits from the organization’s programs and services, and that engagement is offered to all in a safe and non-discriminatory environment
Goal 1: To incorporate in all programs and services accountable consideration of the needs and expectations of employees, participants, and community stakeholders, regardless of race, color, creed, national origin, religion, age, gender, sexual orientation, political affiliation, or disability.
Goal 2: To ensure that safety considerations for all participants are central to the development and implementation of organizational programs and services.